(DOWNLOAD) "Entering the Ice Cream Business: A Case Study of Kleinpeter Farms Dairy (Notes) (Case Study)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free

eBook details

Title: Entering the Ice Cream Business: A Case Study of Kleinpeter Farms Dairy (Notes) (Case Study)
Author : Journal of the International Academy for Case Studies
Release Date : January 15, 2010
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 265 KB

Description

CASE DESCRIPTION The primary subject matter of this case is strategic management for small business, specifically developing a new product and entering into a new competitive arena for an established small family business. Secondary issues examined include marketing strategy, human resource management, and operations management in the small family business. The case is appropriate for junior and senior level undergraduate courses. The case is designed to be taught in one class hour and is expected to require approximately three hours of outside preparation by students. The events described in this case are based on real world experiences.